Blog

Continuing my theme of ‘what the heck do you do’, I’ll give you a little insight into how I got through last week: On Sunday, I took 3 client calls offering advice on their communications. Who else possibly makes themselves that accessible? We don’t live in a Mon-Fri 9-5 pattern, and it’s no longer possible …

I get a lot of people ask questions about what I actually do each week, so for this week’s blog post, here’s an explanation. 1. I write a lot. Emails, press releases, website copy, blog posts and e-shots. This is what I spend most of my life doing. 2. Coding. I’m not the best front …

I ended up walking (being dragged) around Westfield Shopping Centre in Shepherd’s Bush on Sunday. As soon as you’re inside the car park, you’re greeted with advertising messages. As you walk up the stairs and enter the shopping centre, there’s more. There’s even loads in the toilets. Wherever you turn, commercial messages hit you. As …

Inside us all, we all have that need to be loved, often miscommunicated as ‘popular’. But I don’t understand the present twitter trend of trying to amass as many Twitter followers as possible. You have a marketing tool, any in fact, to speak to your customers – and in an ideal situation you know roughly …