Steve Cross has helped a number of venues from a leading UK pub chain plain, build and maintain their social media spaces.
The Problem
Although the company has major brand recognition and national social media spaces, a number of the venues wanted to speak locally to their customers and engage with them to ensure special offers and events were being communicated effectively.
The Solution
We identified Facebook and Twitter being the most appropriate channels, linked in with FourSquare and YouTube to talk to the audience and built fan pages incorporated all of the networks onto Facebook.
We continue to provide interesting content like video, links, status updates and commenting on our followers to keep the venues top of mind for people considering where to go for their nights out.
The Results
- Social media spaces have been built on major networks all integrated together.
- Regular and useful content updates and comments have built a strong, growing fan base.
- High rate of return interactions showing an engaged, interested following.
“The understanding of social media that Steve has is beyond anyone we have worked with, and many people have commented positively about the way we speak to people online. We don’t have time to commit to maintaining this properly ourselves, and Steve’s expertise at media creation has brought huge benefits to our presence on Facebook”.